Minds Eye Interactive

Interactive mobile apps and interfaces with impact

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Case study - Target Zero

In 2005 we were involved in a project for Carillion Plc. called "Target Zero" - A target of zero casualties on building sites. The brief was to create interactive CDs for Carillion to give out to school children in the vacinity of a very large building site in Portsmouth in order to explain to them about how dangerous building sites can be.

This interactive CD was nominated for a Health and Safety award in 2006.


There were 3 games on the interactive CD:

Search for Target Zero

Search for Target Zero

A 3D maze that the user has to navigate through against a timer. Every maze is generated "On-the-fly" so it's virtually impossible to get the same maze twice. Each level of the maze gets larger and larger...

We have recently made a version of this maze game for the iPhone and iPad - Coming soon!

Saving Target Zero

Saving Target Zero

This was our own version of 'Space Invaders' with the shields being the Target Zero logos. Points are awarded for each alien killed, the amount of time to complete a 'sheet' and the amount of Target Zero logos left at the end of each sheet (the more of the Target Zero's that are left, the more points - hence name "Saving Target Zero")

Hunt the Hazard

Hunt the Hazard

Hunt the Hazard

This was a 3D Pacman game. It is just like the 70's Pacman game except in 3D! The other major difference is whenever the user gets one of the 'power pills' not only can the user chase the Pacman 'ghosts' but a site hazard warning is displayed to the user.

Target Zero certificate

All three games store the user high scores. At any time the user can generate a certificate for each of the games. The children could send their certificates to the Target Zero offices to win a T-Shirt and other goodies...

The interactive CD also contained lots of other features including a 3D fly-around of the proposed site, screen-savers, wallpapers etc.

Further information about Carillions Target Zero Health and Safety project :