Minds Eye Interactive

Interactive mobile apps and interfaces with impact

Members LoginClose

Please log-in to access the Minds Eye Projects section.

After you have successfully logged-in, the project options will be displayed in the bottom-left panel of this website.

Minds Eye Services

The main services we offer are related to Multimedia programing, interface design, and smart phone Apps.

  • Mobile App Development - Our apps give you a mobile presence in the palms of thousands of users to dramatically increase your brand awareness and sales. Apps also allow your staff to work efficiently, in the office or on the road.
  • Interface Design - There’s nothing worse than a dated program. Why not let us re-vamp the whole interface to make it look appealing and engaging, helping you sell more products with more satisfied end-users.
  • Data Visualisation - Make numbers and data more visible and understandable. With our custom programs, you can easily monitor, make sense of and communicate business information to your clients and staff.
  • 3D Visualisation - We have a strong background with 3D Visualisation and custom 3D computer programs.
  • Software design - We have extensive programming capabilities using many different computer programming languages. Even if your software requirements don't come under any of the above categories, get in touch with us and I'm sure we can help.


If you require any help with your projects from creating smart device Apps to creating a graphical representation of data, or creation of a nice front-end interface design, please <Contact Us>

App design process

We have a tried an trusted process for App development. We have found that this process works well not just for the client but it also helps us to achieve a very good understanding of your requirements.

App design process

 The development process for your App

1Get in touch with Minds Eye with your App enquiry and we will analyse it for you


2 We create a design brief and send it back to you.


3 We create mockup "Wireframe" views of the App. This will work out the complete interfaces of the App design. The images are deliberately made to look like sketches so that you won’t be distracted by small design details and you can focus on the more important aspects. Further modifications can be applied to the design brief at this stage


4 We work out completion deadlines and give you a price quotation. This is the price we will honour. There will be no hidden or extra fees except where both parties agree to a "Change Request"


5 1st Prototype creation - this is usually run within an iPhone Simulator. You see the App design coming together and are able to add comments and suggestions


6 Beta testing - the program is pretty much complete aside from a few tweaks and streamlining of the whole process


7 Complete and sign-off!



Case study - SPeAR® (Sustainable Project Appraisal Routine)

Minds Eye created the SPeAR® program in 2009 and has created variants such as ASPIRE, CCAF, and SPeAR for Schools. The current version of SPeAR® is Version 11.2 (released January 2012)


What is SPeAR® ?

SPeAR® is a software tool created by Minds Eye Interactive for Arup to ensure sustainability performance across a wide range of topics within a project. With this tool engineers, planners and consultants are able to support sustainability decision making and communication within projects.
SPeAR® covers a full range of project topics and is fully customisable.
For each topic, there are a number of sub-topics and for each the user is asked a number of questions and also potential best case and worst case sustainability scenarios are displayed. This information is used to help the user score each sub-topic and an amalgamation of these scores is shown graphically using a traffic light type system on the SPeAR® chart. On completion, each appraisal can be checked and approved by others.
Data summary tables can be generated into both Word and Excel for audit purposes.

SPEAR® has been used on the following projects ...

You can find out more about SPeAR® from the Arup website >> www.arup.com/spear

You can download SPeAR® from the Oasys website >> www.oasys-software.com

The following sequence describes the processes the a user would go through when creating a typical SPeAR® appraisal (click on the images to expand them) :

SPeAR Start As the program starts, the user is presented with the Startup window. This contains a number of random images on the right-hand-side plus a welcome message.
There are a number of options available to the user at this stage such as create a new apppraisal, open a file, select from a list of recently opened files etc.

Blank SPeAR chart

In this example the user has selected the option to create a new file.

This gives the user a new appraisal with an empty SPeAR chart.

Blank SPeAR chart

Before proceeding the user might want to adjust the details entered for this project.

The Job details window is the place to enter this information.

This window also shows a checklist of all the

Blank SPeAR chart

Now the user enters the data.

This is in the form of scores and notes in the data entry window.

For each segment of the chart, the data entry shows any number of Sub-indicators. The user must set a score for each of these sub-indicators by clicking on one of the 5 coloured scoring buttons. These range from -1 through to 3.

To aid the user when scoring each sub-indicator, the data entry window displays questions that the user should be thinking about. Also "Best case" and "Worst case" scenarios.

The user must also enter some notes within each sub-indicator to explain the reason for the score.

Blank SPeAR chart

As the scores are entered into the data entry the chart gets updated automatically. Here we see the chart with all indicators filled-in with scores.

The scores range from Red on the outside through orange and yellow to Green on the inside.

The SPeAR chart allows the user to immediately see the areas where they area up to a good standard and the areas that need further attention.

Blank SPeAR chart

At any stage in scoring the appraisal the user can make adjustments to the indicators and sub indicators in order to adapt the SPeAR appraisal to any project.

Here we see the indicator tool. This allows indicators to be added, modified or removed.

All of the indicators and sub-indicators of the current appraisal are displayed in a tree-view on the left-hand-side of the interface. Adjustments to all the text elements of each indicator / sub-indicator can be made within the edit panels in the right-hand-side.

New indicators that have been added to the appraisal are displayed in red.

Blank SPeAR chart Selecting the third tab (Library) allows the user to add many other indicators and sub-indicators to the appraisal.

Blank SPeAR chart

Any modifications made to the appraisal must be justified. A list of modifications are displayed by selecting the 4th tab (Modifications)

The user must write some text in the Justification edit box to explain the reason for the modification.

Blank SPeAR chart Here we see the job details screen once again. The difference this time is that all the items have been checked-off. As the user updates the appraisal the items get checked-off in the job details window automatically. For example, once all the indicators have been scored a green tick will apear in the appropriate row. The appraisal can only be checked and then approved once all the preceding items have been checked-off.

Blank SPeAR chart As soon as the appraisal gets 'Approved' (in the job details window), the chart image changes: the word "DRAFT" disapears and an "Issue date" is applied.

Blank SPeAR chart There are a number of different views possible on the SPeAR chart. For example, this image show the seperate sectors.

Blank SPeAR chart Here the user has selected to only display the "Environmental" sector.

Blank SPeAR chart And here the chart indicators are displayed in Chinese.

Blank SPeAR chart

SPeAR can output images of the chart in multiple file formats.

It can also output reports in Word and Excel. The user simply selects from the multiple templates available.

Blank SPeAR chart

The program will create an output report for each of the templates selected.


Case study - Target Zero

In 2005 we were involved in a project for Carillion Plc. called "Target Zero" - A target of zero casualties on building sites. The brief was to create interactive CDs for Carillion to give out to school children in the vacinity of a very large building site in Portsmouth in order to explain to them about how dangerous building sites can be.

This interactive CD was nominated for a Health and Safety award in 2006.


There were 3 games on the interactive CD:

Search for Target Zero

Search for Target Zero

A 3D maze that the user has to navigate through against a timer. Every maze is generated "On-the-fly" so it's virtually impossible to get the same maze twice. Each level of the maze gets larger and larger...

We have recently made a version of this maze game for the iPhone and iPad - Coming soon!

Saving Target Zero

Saving Target Zero

This was our own version of 'Space Invaders' with the shields being the Target Zero logos. Points are awarded for each alien killed, the amount of time to complete a 'sheet' and the amount of Target Zero logos left at the end of each sheet (the more of the Target Zero's that are left, the more points - hence name "Saving Target Zero")

Hunt the Hazard

Hunt the Hazard

Hunt the Hazard

This was a 3D Pacman game. It is just like the 70's Pacman game except in 3D! The other major difference is whenever the user gets one of the 'power pills' not only can the user chase the Pacman 'ghosts' but a site hazard warning is displayed to the user.

Target Zero certificate

All three games store the user high scores. At any time the user can generate a certificate for each of the games. The children could send their certificates to the Target Zero offices to win a T-Shirt and other goodies...

The interactive CD also contained lots of other features including a 3D fly-around of the proposed site, screen-savers, wallpapers etc.

Further information about Carillions Target Zero Health and Safety project :


Data Visualisation

We take raw data (e.g. output from analysis programs or recorded data from actual testing) and use it to generate an easily understood graphical representation of the data. Certain values can be enhanced to enable the viewer to quickly pinpoint areas of interest.

We have created Data Visualisation programs for the last 8 years using programs such as 3D Studio MAX and Macromedia Director.


Arup SPeAR

Arup SPeAR is a software tool created by Minds Eye Interactive for Arup Partnership International to ensure sustainability performance across a wide range of topics within a project. With this tool engineers are able to support sustainability decision making and communication within projects.

>> more information


VR Daylight Analysis

A VR application that allows the user to "walk" around a building and click on walls of interest. A "false colour" image is generated so that a user can immediately see the intensity of light.

>> more information


Daylight Control Algorithm

A program to demonstrate accurate lighting control in museums and galleries. It makes use of actual daylight analysis to control a 3D model of motorised lighting louvers.

>> more information


Leadenhall Street Lift visualisation

A program created to demonstrate how the lifts would operate at peak times based on output from "Elevate", a lift analysis program.

This was a program created using a combination "MaxScript" for 3D Studio MAX and Macromedia director.

The Max Script read though all the output data from the "Elevate" lift analysis program and generate a series of animations. The Director program was a holder for the animations and allowed the user to select different views at different times of the day.